WHO ARE WE?

HAEL THE SACRED was born from a dream, a prayer, and a devotion to create clothing that is more than just fabric. Every piece is an offering of wholeness, beauty, and frequency.

As a mother, I began this journey breastfeeding my children, raising them outside of conventional systems, and pouring every ounce of my love and energy into building something meaningful. HAEL is an extension of my family, my heart, and my calling to leave behind a world where fashion uplifts instead of depletes.

Each piece is designed with intention and crafted by artisans who work slowly and soulfully. 

The Meaning of HAEL

  • Inspired by Old English phrase “waes hael,” which means to be whole, healthy, and happy.

  • Hæl (adj.) means healthy, cured, in good condition, prosperous, whole, complete, inviolate.

  • It also holds a personal resonance, a hidden ode to my father who passed away in 2013. Between us, “Hael” carried a special meaning that I now carry forward in this brand. (yes I am crying as I write this)

  • Hael is letters of HEAL rearranged, and the energy of HAIL, meaning to honor. Thus, HAEL THE SACRED is an invocation to honor yourself, your body, and your wholeness.

  • Hael is an 8 in numerology, Eight represents the balance between the material and spiritual realms. The vibration of 8 carries power, abundance, and creation, but it also requires responsibility and integrity. For HAEL, this number is a reflection of what our pieces stand for: timeless design rooted in consciousness, garments that elevate your presence and frequency.

When you wear HAEL, you are not simply dressing your body. You are adorning yourself with remembrance- of your strength, your sacredness, and your innate wholeness.

"HAEL YOURSELF" which to us means honour and accept all of yourself.

Our Fabrics

We create only with the highest vibrational fabrics sourced under the strictest European guidelines, holding certifications such as GOTS and LENZING™ standards. Our materials are not chosen for trend but for integrity, comfort, and frequency.

  • Organic Cotton (GOTS Certified): Grown without toxic pesticides or fertilizers and spun in Europe. Gentle on skin, breathable, and fully biodegradable.

  • Linen: One of the most ancient and sustainable fibers, cultivated with minimal water. Renowned for its strength, durability, and healing properties.

  • Mulberry Silk: The highest quality silk sourced from Europe, a natural luxury fiber with unmatched softness, sheen, and frequency.

  • Organic Bamboo (Tamboceel): A sustainable innovation in plant fibers, crafted for softness, comfort, and a low ecological footprint.

  • LENZING™ Modal & Viscose: Made from FSC-certified renewable wood sources in a closed-loop system that reuses water and solvents. Buttery soft, breathable, and eco-conscious.

Every thread meets the strictest sustainability and safety certifications in the world, because your skin and your energy deserve nothing less.

The Frequency of Fabrics

Clothing is not just what we see, it is what we feel. Every fiber carries a frequency, and that frequency interacts with your own body. The human body in its natural state vibrates between 62–70 MHz. Fabrics can either uplift this state or drag it down.

  • Linen: 5,000 MHz. One of the highest frequencies known in textiles. Used for healing, rituals, and protection for centuries.

  • Organic Cotton: 100 MHz. Supportive, grounding, and aligned with the body’s natural frequency.

  • Silk: 10,000 Mhz. Holding a refined, protective frequency associated with spiritual elevation and longevity.

  • Synthetics (Polyester, Nylon, Acrylic): at a negative of -500 MHz. Dead fibers made of petroleum, with no life force, blocking and draining the body’s natural energy.

At HAEL, we avoid using plastic fibers. Every piece is alive, designed to keep you vibrating high, because fashion should heal, not harm.

Slow, Sacred Fashion

Every HAEL piece is handcrafted in Bali by our small team of artisans, who have become family to us. 

We pay above standard wages, give financial bonuses and ensure ethical, caring working conditions. This is slow fashion in its truest form, garments made in small batches, with respect for people, tradition, and the sacredness of what we wear.

we opt for plant-dyed, hand-finished, and created slowly with the patience of sacred craft. Colors can take 2-4 weeks to perfect, a process guided by nature herself. No shortcuts, no chemicals, no compromises.

These are not clothes you consume and discard. These are capsule pieces made to be passed down, like the garments of the past. Generational treasures that carry energy, beauty, and LOVE.

THANK YOU...

From my heart to yours, thank you for choosing HAEL. By choosing HAEL, you are not only honoring yourself and your frequency, but also supporting artisans, conscious production, and a new paradigm for fashion that creates a new earth.

May every piece bring you comfort, confidence, and remembrance of your wholeness every time you wear them.

With deep gratitude,
Honey & the HAEL family